Description
Knowledge of Target Audience Beyond Your Locality
Not all homebuyers will be of the same demographic. If you are spending your marketing campaigns on the wrong audience, you will not stand out from the competition.
In the real estate business, the focus areas of the target audience are
Type of Customer – One who is a first-time buyer between the ages of 20 and 35. For the first time buyer, budget is the main concern. The other is the move-up buyer who is older and requires more space for his/her family.
Type of Location – For the first-time buyer, proximity to work, transportation amenities, etc are essential. On the other hand, the move-up buyer looks into neighbourhood safety, proximity to school, luxury, etc.
Based on this demographic, you can reach out to prospects, not just in your local area but also in other regions. Through marketing research and analysis, you can communicate the right message to the specific target audience.
The marketing communication then becomes more valuable for your prospects. They will not think that you are selling them. This is how you can attract more homebuyers who belong to a particular niche in and out of your locality.
Video Marketing Increases Conversions
According to a stat from Lemon Light, 86% of homebuyers prefer video to research a community. Other studies have shown that links to pages with embedded videos get 157% more organic traffic.
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