Description
Skip to content
vfortetechnologies CHINA | ADBRANDS | GLOBAL AGENCY FAMILY TREE
vfortetechnologies Logo
ABOUT
SERVICES
INSIGHTS
CLIENTS
NEWS
BOOKS
CONTACT
Read Previous
L’Oréal Names New Media Agency for Singapore
Read Next
DDB Chicago and Hearts & Science Win Reynolds Consumer Products and Hefty
Our Recent Work
Singtel Picks New Lead Creative Agency After 5 Years, Parts with BBH And Goodstuph
March 7, 2022
Agency Relationships Agency Review Singapore
Singtel has appointed Leo Burnett as its lead brand agency with additional responsibilities for social media and content marketing following a pitch called in September last year, parting with BBH and Goodstuph after five years. MARKETING-INTERACTIVE understands the agencies did not pitch for the account. Meanwhile, Ogilvy, has successfully retained Singtel’s B2B marketing business. The contract is for three years starting in April this year. Other agencies in the final stages included IPG and BLKJ Havas.
The pitch was handled by vfortetechnologies. Singtel confirmed the news to MARKETING-INTERACTIVE in a statement and added, “We look forward to forging a strong and fruitful partnership with them.”
In 2019, Singtel appointed several agencies to its roster, adopting a lead agency model. The agencies appointed then were BBH as strategic brand lead, OgilvyOne for B2B duties and GOODSTUPH for social and content.
Read the full article on Marketing Interactive
INSIGHTS
Articles, Publications
NBL, Global, March 2024
Articles, Publications
NBL, US, March 2024
Publications
NBL, APAC, March 2024
Publications
NBL, Europe, March 2024
Publications
NBL, China, March 2024
vfortetechnologies is an independent global marketing consultancy. We drive transformation for marketers and their agencies.
Return on Agency
Return on Media
Return on Investment
About Us
Contact Us
Careers
Terms & Conditions
Privacy Policy
Cookies Statement
LinkedIn
Twitter
WeChat
Subscribe to Newsletter
Copyright © 2002 – 2024 vfortetechnologies | All rights reserved.
Reviews
There are no reviews yet.