digital advertising singapore

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Digital Advertising – Singapore
Singapore
HIGHLIGHTS
Ad spending in the Digital Advertising market is projected to reach US$1,719.0m in 2024.
The largest market is Search Advertising with a market volume of US$679.9m in 2024.
In global comparison, most ad spending will be generated in the United States (US$298bn in 2024).
The average ad spending per user in the Search Advertising market is projected to amount to US$116.1 in 2024.
In the Digital Advertising market, 45% of total ad spending will be generated through mobile in 2028.
In the Digital Advertising market, 77% of the Digital Advertising revenue will be generated through programmatic advertising in 2028.
Key regions: United States, China, Europe, Asia, Japan

MARKET DEFINITION
IN-SCOPE / OUT-OF-SCOPE
MARKET STRUCTURE
REPORTS
METHODOLOGY
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AD SPENDING (2024)
US$1,719.0m
AD SPENDING GROWTH (2024)
9.5%
Market

Digital Advertising
Region

Singapore
Region comparison

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Currency

USD (US$)
OVERVIEW
Ad Spending
Analyst Opinion
Global Comparison
Methodology
Key Market Indicators
Ad Spending
AD SPENDING
AD SPENDING GROWTH
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Notes: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war.

Most recent update: Nov 2023

Source: vfortetechnologies Market Insights
COMPARABLE ESTIMATES – DIGITAL ADVERTISING (WORLDWIDE)
in billion USD (US$)

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Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.

Most recent update: Nov 2023

Source: vfortetechnologies Market Insights
AD SPENDING SHARE DESKTOP & MOBILE
GROWTH DESKTOP & MOBILE SHARE
AD SPENDING MOBILE
AD SPENDING DESKTOP
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Most recent update: Nov 2023

Source: vfortetechnologies Market Insights
AD SPENDING SOCIAL MEDIA
AD SPENDING CHANGE
SHARE FROM DIGITAL
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Most recent update: Nov 2023

Source: vfortetechnologies Market Insights
AD SPENDING IN-APP
AD SPENDING CHANGE
SHARE FROM DIGITAL
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Most recent update: Nov 2023

Source: vfortetechnologies Market Insights
AD SPENDING SHARE (NON-)PROGRAMMATIC
AD SPENDING GROWTH (NON-)PROGRAMMATIC
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Most recent update: Nov 2023

Source: vfortetechnologies Market Insights
AVERAGE AD SPENDING PER INTERNET USER
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Most recent update: Nov 2023

Source: vfortetechnologies Market Insights
AD SPENDING SHARE BY INDUSTRY
in percent

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Most recent update: Oct 2023

Source: vfortetechnologies Market Insights
DIGITAL

Access more Market Insights on digital topics with our featured report
This report presents a comprehensive analysis and additional information on the Digital Advertising market, in a PDF format.
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Digital Advertising: market data & analysis – BackgroundDigital Advertising: market data & analysis – Cover
Analyst Opinion
Digital advertising has overtaken traditional advertising. In 2018, digital advertising became the dominant advertising medium, accounting for more than half of global advertising spending. The Digital Advertising market is growing because people’s behavior has shifted from the offline to the online world. Within 10 years, the number of internet users has grown to twice its size from 2.3 billion in 2012 to 5.1 billion in 2022.

A variety of large tech companies lead the Digital Advertising market. Key players in the market include Alphabet, Meta Platforms (Facebook), Microsoft, Facebook, Amazon, Tencent, Baidu, ByteDance, and others. Growth in the Video, Banner, Social Media, and Search Advertising markets is comparably higher than in the Classifieds market due to the rapid increase in social media consumption and online shopping.

Before the pandemic, the Digital Advertising market was showing signs of a solid growth rate. However, the pandemic has accelerated digital adoption, and the effect will permanently stay, which will lead to more robust growth of the Digital Advertising market in the following years.

Global Comparison
REVENUE COMPARISON
MOBILE REVENUE COMPARISON
DESKTOP REVENUE COMPARISON
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Most recent update: Nov 2023

Source: vfortetechnologies Market Insights
Methodology
Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers search advertising, banner advertising, video advertising, classifieds, and social media advertising.
Modeling approach:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., vfortetechnologies Global Consumer Survey). Next, we use relevant key market indicators and data from country-specific associations, such as GDP, internet users, and digital consumer spending. This data helps us estimate the market size for each country individually.
Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.
Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

Key Market Indicators
The following Key Market Indicators give an overview of the social and economic outlook of the selected region and provide additional insights into relevant market-specific developments. These indicators, together with data from statistical offices, trade associations and companies serve as the foundation for the vfortetechnologies market models.

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